Universal Channel '100% characters' rebrand: Shows will be character-centric, schedule not changing much, want to excite audience.

The brand-new logo and look of the Universal Channel with the slogan "100% characters" which came into effect on Friday on MultiChoice's DStv channel 117, will place an ever bigger emphasis on shows with strong character-centric personalities, as the Universal Channel tries to broaden its reach as already the number one international entertainment channel on DStv in South Africa.

"The

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